Shanghai Chenshan Botanical Garden just celebrated its 10-year birthday on June 26th. Because of the pandemic, we did not have traditional ceremony. However, we have organized special online events for our 10th anniversary and attracted huge attention.
We made a series of short videos about Chenshan Botanical Garden, including greetings from Paul Smith, Secretary General of BGCI, Richard Deverell, Director of Kew Gardens, and Peter Jackson, President of the Missouri Botanical Garden. The videos were uploaded into Xinhua News Agency’s APP and more than 230,000 people watched the videos in a day. We are so proud to the member of global botanical gardens’ family.
Working with Tencent, a famous high-tech company, we had a 1-hour online tour with an Internet celebrity to show blooming flowers, such as roses, and unique landscapes in the garden. Half a million people followed the tour.
Before and after June 26th, we also organized other online activities. I was interviewed by Oriental Broadcast Station, a Shanghai-based news agency talking about the history of the botanical gardens and the role of a botanical garden like Chenshan BG in Shanghai in this changing world. My colleagues were leading the online tours for Roes, Iris and Chinese herbaceous peonies with different news agencies and new media APPs.